Press
Press Coverage
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“It’s giving us the opportunity to really explore seasonality and test and learn with seasonal SKUs, and it reflects the approach that we want to take for all of our innovation, which is very iterative,” explained Jennifer Brush, VP for Product Innovation & Brand at Yerba Madre.
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We’ve always believed yerba mate is more than a drink--it’s a bridge between people, planet, and future.
Today, Forbes shared the story of Yerba Madre: where we came from, where we’re going, and what it means to build a regenerative system rooted in ancestral knowledge and community.
From founder reflections to forest-floor partnerships, these back-to-back features capture the soul and substance of this next chapter.
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Yerba Madre told through rare interviews with the founders and CEO Ben Mand. It frames the rebrand not as a marketing decision, but as a return to roots: a name that honors the Indigenous and family farmers, and the land itself. With powerful quotes throughout, such as this one from Alex Pryer: “This is our mother that brought us all together.” The piece captures the cultural and ecological significance of the name change, and the transition from a founder-led business to one designed to scale regeneration.
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Yerba Mate is a South American native beverage that has grown in popularity over the past few years, with Guayakí being at the forefront of the movement. This drink definitely packs a punch and is the perfect solution to my mid-day slump!.
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Watch Guayakí CEO Ben Mand pack the perfect gourd with the Morning Footy crew in celebration of National Mate Day!
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"For us, it’s about making amazing products that meet people’s needs while doing the right thing. When you create demand for a product that does good, you can have a positive impact." - Ben Mand, CEO of Guayakí Yerba Mate.
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Beepy Bella and Guayakí Yerba Mate share a belief in using business as a force for good.
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Our advice? Keep a couple of these refreshing, mate-meets-seltzer Guayakis in your ski locker or car.
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It tastes delicious — similar to green tea — and its business model is centered on the regeneration of the planet.
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The benefits of drinking yerba mate abound, and if your Aquarian bestie is a fan of this Latin American herbal tea, a bohemian-style gourd and bombilla straw is a thoughtful present they’re sure to get much use out of.
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Yerba mate is a traditional herbal tea from South America. But don’t let the “herbal” aspect of this tea deceive you, as it rivals coffee in caffeine content.
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[The stats on its cheery, GVC-inspired can say] it contains no corn syrup or bizarre extracts—chemical or otherwise—and an absence of bubbles makes it dangerously chuggable compared to other drinks.
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"The practice of drinking yerba mate symbolizes the profound connection between these indigenous peoples and their forest environment,” says Fabiana Pose, Guayakí Yerba Mate vice president of South America.
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Regular drinkers swear it doesn’t cause the shakes or an intense crash. More reasons to make friends with mate: B and C vitamins and polyphenol antioxidants like chlorogenic acid.
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"The Guarani people have their own long-held drinking ritual for yerba mate, but you can snag these teas off the shelf at your local grocery store."
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…try to opt for energy drinks that have as few artificial ingredients as possible and are not extremely high in caffeine [like] Guayaki Organic Yerba Mate.
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We love Guayakí for both the taste and the variety.
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…it goes far beyond just being a drink, Yerba Mate is about building connections and fostering relationships.
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In college, before I grew up and started on coffee, I lived off canned yerba maté.
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Today, Guayakí Yerba Mate, a trailblazer in the yerba mate and organic beverage industries, proudly accepts the title of "2024 Mindful Company of the Year" from the Mindful Awards. Approaching 30 years of innovative mission-driven business, Guayakí Yerba Mate is setting the pace for regenerative impact in the North American beverage scene.
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Ever wonder about those ubiquitous yellow cans that emerge during festival season, providing a source of hydration and energy? They’re fueled by Yerba Mate, the beverage that not only quenches thirst but also fosters a vibrant community.
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Alex Pryor co-founded Guayakí Yerba Mate in 1996 with the goal of bringing yerba mate to more people. Since then, the caffeinated drink has been spotted in refrigerators all over social media.
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At some point in the last few years, you may have found yourself torn between getting yourself yet another cup of coffee or walking towards the fridge for a Guayakí Yerba Mate. The drink contains a little less caffeine than your average joe but tastes like a flavored tea, although it actually isn’t a tea at all. Yerba Mate has become wildly popular over the last couple of decades, and its rise in prominence has brought with it a much-needed conversation about sustainability.
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