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The Gourd Circle

All the latest from the world of Yerba Madre.

Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO Strategy

Yerba Madre Launches Summer Seasonal Flavor, Teasing New LTO Strategy

“It’s giving us the opportunity to really explore seasonality and test and learn with seasonal SKUs, and it reflects the approach that we want to take for all of our innovation, which is very iterative,” explained Jennifer Brush, VP for Product Innovation & Brand at Yerba Madre.

I Played the Best Tennis Match of My Life, Thanks to Yerba Mate

I Played the Best Tennis Match of My Life, Thanks to Yerba Mate

Yerba Madre’s ‘Dirt Shoes’ bring regenerative values to the streets—literally

Yerba Madre’s ‘Dirt Shoes’ bring regenerative values to the streets—literally

Yerba Madre signs on as Concacaf Gold Cup sponsor

Yerba Madre signs on as Concacaf Gold Cup sponsor

Read More at Sports Business Journal →

Essential Reads

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