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The Gourd Circle

All the latest from the world of Yerba Madre.

Yerba Madre signs on as Concacaf Gold Cup sponsor

Yerba Madre signs on as Concacaf Gold Cup sponsor

“We are proud to welcome Yerba Madre to the Concacaf Gold Cup family. As a brand deeply rooted in purpose, regeneration, and cultural connection, Yerba Madre aligns closely with our values and the spirit of our tournament.”

- Philippe Moggio, General Secretary at Concacaf.

Read More at Sports Business Journal →

Yerba Madre, Formerly Guayakí, Utilized its Die-Hard Supporters To Ensure a Successful Rebrand

Yerba Madre, Formerly Guayakí, Utilized its Die-Hard Supporters To Ensure a Successful Rebrand

Read More at DIELINE →

Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships

Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships

Yerba Madre's Important Work of Prioritizing Farmer Welfare Through Regenerative Yerba Mate

Yerba Madre's Important Work of Prioritizing Farmer Welfare Through Regenerative Yerba Mate

Read More at Forbes →

Essential Reads

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