The Gourd Circle

Yerba Madre, Formerly Guayakí, Utilized its Die-Hard Supporters To Ensure a Successful Rebrand

Yerba Madre didn't just rebrand, it passed the gourd to the people who believed in it most."

"From Guayaki to Yerba Madre, carried by community not strategy."

"The gourd never left our hands; it just came with a new name."