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The Gourd Circle

All the latest from the world of Yerba Madre.

Yerba Madre, Formerly Guayakí, Utilized its Die-Hard Supporters To Ensure a Successful Rebrand

Yerba Madre, Formerly Guayakí, Utilized its Die-Hard Supporters To Ensure a Successful Rebrand

Yerba Madre didn't just rebrand, it passed the gourd to the people who believed in it most."

"From Guayaki to Yerba Madre, carried by community not strategy."

"The gourd never left our hands; it just came with a new name."

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Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships

Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships

Yerba Madre's Important Work of Prioritizing Farmer Welfare Through Regenerative Yerba Mate

Yerba Madre's Important Work of Prioritizing Farmer Welfare Through Regenerative Yerba Mate

Read More at Forbes →

Guayakí Yerba Mate Rebrands as Yerba Madre, Pushing Towards a Stronger Regenerative Future in the Rainforest

Guayakí Yerba Mate Rebrands as Yerba Madre, Pushing Towards a Stronger Regenerative Future in the Rainforest

Read More at Forbes →

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