New Name, Same Vibes

With Yerba Madre we celebrate Mother Earth, the awesome life-giving energy of the yerba mate plant, and our role as Madre to a thriving yerba mate movement.

Big news.
We have a new name.

Still the one you love, now yerba madre

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Yerba Madre

is our commitment to

People

From our very first Indigenous partners, the Aché Kue Tuvy, to the almost 50 Indigenous peoples and local communities who are now part of our ecosystem, we pay tribute to our partners.

A worker in gloves uses pruning shears to trim a young tree branch in a dense, sun-dappled forest, with green leaves partially framing the scene.

Smiling workers in uniform and gloves harvest green yerba mate leaves in a sunlit forest, with one man in focus wearing a shirt embroidered with 'Yerba Mate'.

A woman in a wide-brimmed hat and rust-colored poncho stands facing colorful, layered mountains, sipping from a traditional mate gourd with a metal straw.

Plant

We respect the cultural knowledge and traditions of our producers in Argentina, Brazil, and Paraguay, as we grow and share the power of yerba mate.

Six people standing in a circle, each holding a small potted plant with vibrant green leaves, symbolizing unity and environmental collaboration.

Close-up of a healthy yerba mate plant with fresh green leaves, bathed in sunlight and set against a softly blurred natural background.

And

Planet

We honor Mother Earth, with our name, regenerative agriculture practices, and commitments to environmental conservation and restoration.

Aerial view of a hidden waterfall cascading into a dark pool surrounded by dense, vibrant green rainforest foliage.

Aerial view of a rural landscape at golden hour, showing a mix of dense forest and cultivated land with a small building and a white vehicle nestled among trees.

Dramatic view of a remote mountain valley surrounded by steep, jagged peaks with patches of snow and glaciers under heavy, moody clouds.

Our Certifications

Certified B Corporation
Regenerative Organic Certified
USDA Organic
Fair for Life
KSA Kosher

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Honoring the

Paris Agreement

We are working on Science-Based Target initiatives and certification, to align our company emissions reductions with the Paris Agreement goals.

Aerial view of a lush, green landscape at sunset, featuring dense forest, scattered farmland, and a small structure with a vehicle nearby, surrounded by golden light.

World’s first ROC® Gold

yerba mate

Yerba Madre has the world's first Regenerative Organic Certified (R) and Regenerative Organic Certified (R) gold yerba mate.

Person lying under gray blankets outdoors, holding a traditional mate gourd with a metal straw, next to a bag of Yerba Madre, with a blurred lake and figure in the background.

Purpose Pledge

— Signed!

A pledge by the most purpose-driven companies in the world to honor 10 ethical business commitments.

New South American

Impact Fund

Our monetary donations in 2025 will be +4x our 2024 contributions to community development initiatives in Argentina, Brazil, and Paraguay, where our shade-grown yerba mate are grown.

A close-up of a gloved hand holding freshly harvested green leaves, with several people in the background also engaged in gathering foliage in a forested area.

Celebrating a new partnership with a

Woman-led indigenous community

She’s featured in a BBC documentary highlighting our burgeoning relationship with the Yvytú Porá Guarani community in Argentina.

From our beginnings, we aim to have every part of the business adopt a regenerative mindset, not just minimizing harm but creating a net positive impact to people and planet.

Read our Impact Highlights

Vibe Check...

We’re proud of our new name. But hey, we know change takes a minute. Loving it? Show the love by tapping an emoji below. Not so much? Tell us—we’re here for it.

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Thanks for your thoughts!

We’re all ears. Whether it’s love at first sight or still growing on you, we’re grateful you took a moment to share.

Join Our
Movement

Are you passionate about the positive power of yerba mate? Join our inner gourd circle as a Yerba Madre Ambacebador—a community built for connection, creativity, and shared energy. This isn’t just about sipping mate, it’s about turning strangers into family, uniting like-minded people around a common purpose, and building something bigger together. As an Ambacebador, you’ll be part of growing a movement rooted in nature, regeneration, and active living. It’s a lifestyle that keeps you connected, engaged, and feeling fully alive.

Become an Ambacebador

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